Nite Ize was founded by entrepreneur Rick Case in 1989 with the belief that innovation is the key to success. After figuring a solution to a problem that he had, the company's first product, "Headband Mini Flashlight Holder" was released. Ever since then, Nite Ize has continuously been producing high-quality products with top-of-the-line for optimum durability. Furthermore, they have always emphasized on creative innovation when creating their products, making sure that they surpass the customers' expectation with every product release. When you buy a Nite Ize product, it has customers' satisfaction guaranteed.